With fifteen years under their belt as an industry-leading practitioner, Alistair is a highly experienced, multiple award-winning freelance Creative Director, working regularly across the globe in live performance, sport, screen, art, gaming and immersive environments. He trained at Royal Central School of Speech and Drama, as well as at The Royal Court’s Invitation Writers Group, and completed an MA at RADA/Birkbeck. Through his company, Life’s a Pitch Projects, Alistair utilises football’s creative power, working sensitively and dynamically to explore how the game of our lives connects us all, generating co-created artistic and social responses to the sport, in collaboration with clubs, players, fans and community groups at all professional and grassroots levels.

 

Constantly on the pursuit of excellence, Alistair prides himself on collaborating with audacious, enthusiastic and charismatic athletes working at the top of their game. Together they’ve made lots of noise and dragged mud through the carpets, generating a thrilling portfolio of work that has activated imaginations and entertained audiences across the world. In 2023, Alistair was honoured to be appointed as the first ever Creative Lead at the National Football Museum. In the past he held the position of Head of Artist Development at The Old Vic; and in 2022, led on all talent development at Punchdrunk, working in the UK, internationally and digitally, with a specific focus on launching the critically-acclaimed The Burnt City, as well as settling them into their new Woolwich home. His work at Punchdrunk helped win the company the Business of the Year Award from the Royal Borough of Greenwich, and Partner of the Year from Greenwich University. 

 

In 2017 Alistair founded WoLab, a working laboratory for artists to create, which during its seven years of programming supported over 500 artists to develop themselves. Alistair is an Associate Artist at The National Youth Theatre, a former Connect Artist for RTYDS, and a Reader for the Bruntwood Prize, having co-developed the reader training, and in the past has read scripts for The Bush Theatre, Theatre503, Theatre Uncut, and The Papatango Prize. Alistair also often works as a Wellbeing Practitioner and Access Worker, supporting artists across all disciplines to realise their creative ambitions. In addition to this, Alistair is also a capable fundraiser; to date, they have raised over £18m in funding for various artistic projects.